In Writing a Winning NON-FICTION Book Proposal, Michael Hyatt reveals how to:

• Write a killer query letter that gets the agent or editor to actually read the proposal.
• Get the publisher’s attention in the first paragraph.
• Answer the three questions every publisher asks next.
• Create a unique selling proposition that explains what the reader will gain by reading the book and how the book will deliver it.
• Distinguish between benefits and features—and why it is essential that you do so.
• Identify your target market in such a way that the publisher can visualize the exact opportunity your proposal represents.
• Understand the difference between demographics and psychographics and why both are important.
• Identify specific affinity groups that will help you—and the ultimate publisher—maximize the sales potential of your book.
• Assess your competition and explain how your book will be different.
• Explain why you are qualified to write this book—even if you are a first-time author.
• Demonstrate what you are prepared to do to help market your book.

In addition, Micael will explain how to write a chapter-by-chapter synopsis of your book and the six elements that should be part of any sample chapter you include.

Michael wrote the first version of this ebook several years ago. It has become the de facto standard in the publishing industry (check the below endorsements). It has enabled hundred of authors—just like you—to secure a book publishing contract.

When it comes to getting a book contract, you need someone with experience to guide you—not ivory tower advice or theory. You need a slam-dunk, sure-fire way to get your proposal noticed.

What Agents Are Saying

“You have one chance to make a first impression, so it’s critically important to get the proposal right. Michael Hyatt’s ebooks provide an inside look at what agents and publishers want, and knowing this gives you an invaluable strategic advantage.”
–RICK CHRISTIAN
Alive Communications

“Some of the best proposals I’ve seen from prospective clients—at writers conferences and via email submissions—were based on Michael Hyatt’s ebooks. They’re thorough, relevant, and come across as more informed as to their project’s unique angle within the industry. I recommend them often to aspiring authors who have a book idea but aren’t sure where to get started with a proposal.”
–JENNI BURKE
D.C. Jacobson & Associates

“Michael Hyatt has created an e-book that is the essence of simplicity and readability combined with the maximum of necessary information writers need to know to produce a proposal agents will really read!”
–NATASHA KERN
Natasha Kern Literary Agency, Inc.

“By following Michael Hyatt’s sage advice, prospective authors have a greater opportunity to join that small company of authors, who are seriously considered for publishing by agents and editors. A great book proposal is the #1 way to stand out to an agent or editor and with these resources, Michael gives you the tools you need to make your proposal stand out. I wish every author that submits a proposal would read his ebooks. In fact, I think it should be required reading for all prospective authors.”
–DON JACOBSON
D.C. Jacobson & Associates

“Whether I’m working with a new author seeking his first book deal or a seasoned writer on a new project, I have recommended Michael Hyatt's ebooks. Simply put, they are the best resource available for those serious about getting published. Period.”
–MAURILIO AMORIM
The A Group

“Michael Hyatt's book proposal format gives authors, new and veteran, an excellent road map. It challenges them to think through every necessary element that goes into writing and promoting their book. It forces them into a important discipline. And the proposal presents to publishers exactly what they are looking for in making their decision to publish. Time and time again, we are told that the format we provide is the most helpful. We tell them that we borrowed it from a friend. Thanks, Mike.”
–ROBERT WOLGEMUTH
Wolgemuth & Associates, Inc.

“One would have to search far and wide to find anyone more experienced and knowledgeable than Michael Hyatt in the art of writing a good book proposal. He is fully invested in the publishing world, having served variously as an author, agent, and publisher. He has also enjoyed success at the highest level as Chairman & CEO of a successful publishing house. His work, Writing a Winning Book Proposal, is a must-have for any aspiring author wanting to get a foot in the door with publishers.”
–STEVE GREEN
Anvil II Management

“As an agency, we get more than 200 queries and proposals a week. The authors who get the most immediate and thorough attention are the ones who have clearly done their homework on the all-important proposal portion of their work. These two ebooks will help any new or experienced author take their new projects to the next level.”
–GREG JOHNSON
WordServe Literary Group

“When it comes to the most complete and compelling book proposals, Michael Hyatt’s ebooks are must-reads for every author. I have used these resources with clients over the years, and publishers always appreciate the depth and organization of an author’s idea in this format. As a literary agent looking for well-executed ideas, I highly recommend these e-books whose formats make them accessible and attainable for every author. Michael’s experience in evaluating and publishing authors gives him tremendous insight into what publishers are looking for.”
–BLYTHE DANIEL
The Blythe Daniel Agency, Inc.

“I have been using Michael’s book proposal template for many years now. My clients find them helpful, clear, concise, and to the point. If you are an agent, and have not used them to this point, I highly recommend you take them and start sharing them with your authors. If you are an author, using these templates will go a long way towards getting a publisher or agent to consider your work.”
–BILL REEVES
The Working Title Agency

“Having been a publisher, a literary agent, and a published author, Michael Hyatt has seen book proposals from all sides. He knows what publishers want, why proposals are needed, and best of all, how to create one. Michael brings his considerable expertise to these two ebooks on writing a winning book proposal, and any writer who follows his advice is sure to catch the attention of agents and publishers.”
–RACHELLE GARDNER
WordServe Literary Group

“Michael Hyatt’s Writing a Winning Book Proposal drives home the point that there is much more to getting a book published than simply having a great book idea. He walks authors through all the steps of creating a complete proposal package that will no doubt impress agents and publishers.”
–GREG DANIEL
Daniel Literary Group

“I am a big fan of Michael Hyatt’s two ebooks for writers and prospective writers. Whether you are a seasoned professional or a first-timer looking to make your mark as a published author, you can’t beat the advice and direction Michael provides in these outstanding resources. As a long-time publisher before beginning my own literary agency, I had the privilege of working both with Michael Hyatt and later for him at Thomas Nelson Publishers. He not only knows what it takes to become a successful author, he also knows how to help you reach your goals and fulfill your dreams as a writer!”
–MARK SWEENEY
Mark Sweeney & Associates

“I give my highest recommendation to Michael Hyatt’s ebooks. They are the perfect model for every author to follow. Clear, concise, and full of industry wisdom. If you follow his advice your proposal will be look professional and thus more attractive to an agent and a publisher!”
–STEVE LAUBE
The Steve Laube Agency

“I’ve used Michael Hyatt’s ebooks for years with new and established authors alike. Editors will give your proposal about 15–20 seconds. Michael’s resources show you how to grab their attention and keep it.”
–WES YODER
Ambassador Literary Agency

“What your grandmother told you is true! ‘You only get one chance to make a first impression.’ There are only two types of proposals that come across my desk: ones that catch my attention and ones that don't. The ones that don't are the ones by authors that haven't done their homework enough to know how to get my attention. Michael Hyatt provides authors with the basic how-to knowledge to get their books seen and considered. It's a very competitive market and those that are best prepared are the ones that intrigue me and warrant consideration. I don't know why anyone who wants to be published wouldn't plug into these incredible resources. It can make all the difference.”
–CHAZ CORZINE
The MWS Group